Chance Gray

Branding a storyteller

Originally hailing from Alabama, Chance Gray is a man of many passions. Whether it be through his songwriting or photography, his main goal is to tell a story. In fall of 2019, Chance was preparing to release his debut EP, The Long Crossing, and he was in need of a website with branding. Although his motivation for launching his website was his upcoming EP, he didn’t want his site or brand to pigeonhole him solely as a musician. I worked with him to develop a responsive brand that fit his Southern roots and allowed flexibility across his different artistic media.